Taija New, a.k.a. the Newbian King, is a Rhythmic Pop entertainer who humbly began her musical journey at open mics in her hometown, Springfield, Massachusetts, where she honed her skills for live performance. In 2015, she released her debut EP "Color Me Complex" which included her popular single 'Newbian King'; a song that defies the gender binary and bore her nickname. Since then she has delivered two more projects including the 2017 release of her highly-anticipated sophomore album, “Heart on the Stage”, that was followed up by a two-year album-titled tour. 

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All the while Taija was dedicated to her evolution as an entertainer and has expanded her shows to full live productions which have been witnessed across North America where she has performed on the same stage as major acts such as: Jennifer Hudson, Todrick Hall, K.Michelle, and Tiffany Evans. During quarantine, she kept up her momentum despite challenges that were presented by the pandemic releasing her single "Couture" which was well-received from existing and new fans alike. 

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In 2022, Taija debuted her first single from her third solo project, “Body on Revenge''. The single was a refreshing record that introduced another layer of her artistic capabilities. In 2024, Taija became the creator and host of her live virtual show, "Taija New Presents: Virtual Open Mic Night" where she provides a platform for entertainers to virtually showcase their talents to live TikTok and Facebook audiences. Fresh off the release of her GRAMMY® considered single, “Over Your Allure”, she is gearing up for the launch of her upcoming album, “Unsolicited Material”.